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News

Lambeth GPs text message invitations for flu immunisations

IPLATO : 19 October, 2007  (New Product)
Nine GP surgeries in Lambeth, South London are implementing iPLATO’s Patient Care Messaging system to send text message invitations to patients for their annual flu immunisation.
Supported by Lambeth Primary Care Trust the initiative aims to increase immunisation rates amongst Ďat risk’ patients whilst streamlining service delivery. Both the elderly and patients with chronic conditions, who are particularly susceptible to the flu during the winter months, are invited for free vaccinations via text message from their GP surgeries.

“During this time of year, we usually get the practice staff involved in stuffing hundreds of envelopes with invitation letters to the flu jab clinics”, said Belinda Anderson, Practice Manager from the Binfield Road Surgery. “The iPLATO system was indispensable in running this years’ campaign. Using Patient Care Messaging we sent out 74 text messages in a single go and within minutes we had patients calling the surgery to book their appointments. There was a definite cost and time saving value compared to the traditional ways we usually contact patients.”

Tobias Alpsten, iPLATO managing director said, “Our aim is to help surgeries use existing channels of communication that combined with targeted intelligence, engage with patients in a seamless manner. The support we provide to surgeries ensures that they reach their immunisation targets through quality campaigns that we have developed and improved over time. The positive response to the flu-jab campaigns illustrates that mobile technology is a powerful tool that has the potential to be successfully used in a variety of immunisation situations - pandemic and childhood immunisations are but two examples.”

iPLATO Patient Care Messaging is the only system to integrate with all major GP Administration Systems and is currently used across 23 Primary Care Trusts in England. As another National first, in the coming weeks, Lambeth surgeries will try iPLATO automated voice reminders as an additional means of inviting patients to flu jab clinics.
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