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News

Align Technology web site lifts HCMA Gold International Award of Excellence

Align Technology : 18 June, 2008  (Company News)
Align Technology’s web site Aligntechinstitute.com has received the Gold International Award of Excellence for Best Website-Professional from the Healthcare Communications Marketing Association (HCMA).
Aligntechinstitute.com is Align's dynamic, interactive website for Invisalign product support, instructor-led and web-based continuing education courses, and other clinical and practice resources for Invisalign practitioners.

'We're so pleased to have this important education and marketing resource honored by our peers in healthcare marketing. Online education has exploded in popularity over the past few years due to the convenience and interactive format afforded by the medium,' said Align vice president, clinical education, Kathy Farley, MS, RN. 'Through Aligntechinstitute.com we are creating scalable, diverse educational resources and programmes for novice to experienced Invisalign users, and we can accommodate our existing and prospective customers' learning preferences with 24/7 content delivered in a wide variety of formats.'

The International Awards of Excellence (IN-AWE Awards) have been one of the healthcare advertising and marketing industry's most prestigious honours since their founding in 1985. Each year at its national conference, the HCMA recognises outstanding programmes in medical and healthcare-related marketing for professional and consumer audiences. More than 900 entries were submitted this year by medical and healthcare companies and agencies from around the world. Winners were selected by a panel of judges from the Medical Marketing Association.
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