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Allscripts agrees to sell Physicians Interactive business to Perseus

AllscriptsMisys Healthcare Solutions : 22 September, 2008  (Company News)
Allscripts Healthcare Solutions has signed a definitive agreement to sell its Physicians Interactive business unit to a fund managed by Perseus, a merchant bank and private equity fund management company.
The transaction is scheduled to close on or about October 3, 2008, subject to customary closing conditions.

Physicians Interactive develops online clinical education programmes that enable life sciences companies to reach physicians. The company's free, online solutions for healthcare providers deliver timely clinical information and educational programs while building an electronic dialogue between physicians and life sciences companies.

The acquisition by Perseus Acquisitions Holdings will allow Physicians Interactive to continue to grow its business and more aggressively invest in new opportunities that expand and build upon its current product portfolio. The transaction will allow Allscripts to focus on its core business of providing information and connectivity solutions to physicians and hospitals, which continues to grow. The pending merger of Allscripts with Misys Healthcare would create a new company with a client base of nearly one-third of the practicing physicians in America.

'This is a win-win for Allscripts and Physicians Interactive,' said Glen Tullman, chief executive officer of Allscripts. 'The sale of Physicians Interactive is an important step that will enable Allscripts to concentrate our resources on achieving our goals, while providing Physicians Interactive the right opportunity to continue to develop its set of solutions.'

'We are very excited to acquire Physicians Interactive,' said Norman Selby, senior managing director of Perseus. 'We plan to build on the strengths that Physicians Interactive already has and invest aggressively to increase the value it provides to physicians, nurses and other healthcare providers, and the pharmaceutical, biotech and medical device companies that want to reach them. Our goal is to create a company that has the leading suite of alternative channel marketing and sales products and programs to serve pharmaceutical, biotech and device customers, including direct mail, eDetailing, video detailing, eCME, market research, surveys, eSampling, eNewsletters, blogs and social networking.'

As part of the transaction, Allscripts president Lee Shapiro will assume a seat on the board of directors of Perseus Acquisitions Holdings.

Allscripts and Perseus/Physicians Interactive have also signed an agreement to explore innovative offerings that utilise Allscripts strengths as the leading provider of Electronic Health Records and ePrescribing solutions for physicians, and Physicians Interactive's strengths in communicating with and educating providers.
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