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News

Baxa implements direct sales in Switzerland

Baxa : 22 May, 2007  (New Product)
Baxa has established a direct sales and marketing presence in Switzerland .
Prior to the announcement Baxa products have been previously sold primarily through an exclusive distributor, with customer and technical support provided by Baxa from the company's European Headquarters in Bracknell, Berkshire.

'Following implementation of direct sales in other European countries, we are building on the successes of our distributor partner in Switzerland to continue to improve our service and our products through a greater understanding of customer needs', said Terry Aston, managing director, Baxa .

The move to a direct sales model promotes the company's strategy of fostering close customer relationships and strengthens Baxa 's presence in these countries.

Baxa currently has a direct sales operation in the United Kingdom, with area management in Austria, Denmark, Finland, France, Germany and the Benelux territories.

Baxa also supports distribution partners in 18 other countries in Europe, the Middle East and Africa.

Baxa provides systems and products that streamline pharmacy operations for oral liquid delivery, sterile IV preparation and mixing multi-source parenteral solutions.
The company's products provide solutions for enhancing patient safety, improving drug preparation procedures and reducing the opportunity for medication errors.
The UK operation is a subsidiary of Baxa Corporation, which is based in Colorado, USA.
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