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Cook Medical launches new global physician education programmes for urology

Cook : 05 September, 2011  (Company News)
Cook Medical is launching its Urology divisionís physician education programme, a part of a company wide Vista Collaboration and Learning Programm

Vista is a series of programmes designed to more effectively collaborate with physicians and provide high-quality education concerning Cook products and procedures. The Urology Vista programme includes four components designed to support innovation and collaboration in order to aid physicians in improving service to patients.

Clinical Data and Research - Cook collects product information in a variety of ways - including randomized clinical trials, post-market studies and product benchtop testing. Cook is making data collection more transparent and providing an outlet for physicians to share best practices by sharing data collected through the OpenDoor Resonance Registry, which supports the efforts of physicians to gain procedural understanding.

Education and Training - Ongoing education, in the form of product training, is important to continued improvement of patient care. Cook's education and training programme includes a complete platform for three skill levels: foundational, refinement and mastery. Programs include live cases and skills labs.

These programmes provide an opportunity for physicians to work shoulder to shoulder with internationally renowned peers in small group settings.

Professional Meetings - Cook participates in hundreds of meetings annually, providing new product demonstrations, society sponsorships and symposia to physicians around the world. Cook's presence at these conferences offers a convenient opportunity for physicians attending the event to learn about new technologies and participate in hands-on training with world-renowned urologists.

Thought Leadership - Cook provides forums that allow physicians to debate and discuss techniques and technologies. As all parties that participate in healthcare play a role in advancing medicine, Cook is committed to facilitating an open exchange of information and ideas.

"Cook has always made education and training a top priority. Collaboration with physicians is a critical component of ensuring quality treatment options for patients," said Jean-Marc Creissel, Global Business Unit Leader for Cook Medical's Urology division. "With Vista, we are engaging with physicians on a deeper, more impactful level designed in the spirit of true collaboration and partnership."

Cook Urology's Vista programme was first announced to the European market in March. The programme launched in North America in May 2011 at the annual American Urological Association conference in Washington, DC, USA.

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