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News

DataLase rolls out mass customisation coding solutions for the UU market

DataLase : 01 October, 2007  (New Product)
DataLase has introduced the company’s range of mass customisation solutions for the first time in the USA.
DataLase process uses a laser reactive coating that undergoes a colour change when exposed to a CO2 laser.

DataLase Casemark Flexo offers a number of application benefits. Casemark Flexo is the only system capable of delivering a consistently verifiable bar code on-line and direct-to-carton.

The solution provides end-users with the flexibility to apply barcodes and variable information as well as other customised information that has been traditionally pre-printed by the corrugated box supplier. Casemark Flexo is designed to enhance production line efficiency for both converters and end-users by offering reduced change over times and small order fees.

DataLase is also unveiling Packmark to the US market. Packmark is a coding product used for applying variable information to primary packaging materials. With DataLase Packmark, the DataLase chemistry is applied to the packaging, and when activated with a CO2 laser, a positive image appears. The stability of the image produced is ideal for a wide range of applications relating to coding, marking, and tracking and tracing, provides extreme protection for brand integrity.

DataLase's complete suite of products will be introduced on booth S-5251 at Pack Expo International, Las Vegas, USA, 15 to 17 October, 2007.

'We are looking forward to introducing our new mass customisation solutions
to the US Market,' commented Kevin Murray, vice president and general manager, DataLase. 'Pack Expo Las Vegas is the ideal opportunity to speak to end-users about our wide product range and we are sure that it will be a successful show.'

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