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Exco InTouch to partner with Good Products to boost US growth

Good Products : 12 February, 2008  (New Product)
Exco InTouch is to partner with leading Enterprise Content Management consultancy Good Products in an new alliance that will see Good Products advising on US commercial strategy and growth, and will allow Exco InTouch to benefit from the extensive market expertise of Good Products, using its US team on the ground.
Exco InTouch's mobile solutions offer a simple, quick and non-intrusive channel of communication, and can be used in a wide range of applications including clinical trial patient recruitment as well as improving compliance and retention levels during trials and market studies.

Former ClinPhone senior vice president of sales and marketing, Patrick Hughes, who recently joined Good Products in its US facility, will spearhead the company's new partnership, working with Exco InTouch to consult on North American business strategy including the introduction of new products to the existing line of Exco InTouch mobile solutions. Following the opening of new US headquarters in Irvine, California, Patrick will consult for Exco InTouch to drive US commercial growth, increase the North American customer base and introduce the full suite of Exco InTouch solutions to the US market.

'We have undertaken this consultancy in order to gain the benefit of Patrick's extensive market experience,' comments Richard Tupman, managing director of Exco InTouch. 'With over 10 years of experience in the pharmaceutical industry, Patrick will be of great benefit to Exco InTouch and our North American customers. We have recently enjoyed a significant surge in sales from the USA and we hope that by working with Good Products we can better serve our existing customers while significantly growing our client base. Patrick's location in Irvine, Calironia, will put him at the heart of the biotech community on the West coast.'

Prior to joining Good Products to head up the US operation, Patrick held senior management roles at ClinPhone, including senior vice president of sales and marketing, where he was responsible for overseeing commercial software development and leading global strategy, new product development and campaign management. During his time at ClinPhone, Patrick also led the strategic commercial development of the US business, with annual revenue growth of 40 percent.

'By using SMS communication to interact directly with patients, pharmaceutical sponsors can improve patient recruitment, retention and compliance in a cost-effective way that is also personal and confidential to the patient,' said Patrick Hughes. 'Exco InTouch is ideally placed to provide secure, effective and compliant text messaging solutions to the pharmaceutical industry worldwide.'

Exco InTouch is the premier provider of global, secure and regulatory compliant short messaging service (SMS) solutions to the biopharmaceutical and healthcare industries. The Exco InTouch technology is currently used by a number of large pharmaceutical companies in support of their clinical trials and marketing programmes.
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