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GHX offers real-time access to the medical-surgical market intelligence data

GHX : 18 April, 2008  (New Product)
GHX has launched GHX MiShare, a browser-based web portal that offers customisable, real-time access to the medical-surgical industry's most comprehensive source of the USA’s distributed sales transaction data, GHX Market Intelligence.
With GHX MiShare, manufacturers can identify market opportunities, measure market and sales force performance, and formulate critical business strategies to drive growth and achieve competitive advantage.

GHX MiShare enables manufacturers to transform market data into actionable, business critical information. With fully customisable views, a manufacturer can assess its position in the marketplace, gain insights into purchasing trends, evaluate the impact of marketing and sales activities and identify competitive threats.

Easy to use and immediately accessible via the web, individuals across a manufacturer's entire organization - executive management, sales operations and management, product and brand managers, and marketing executives, specialists and analysts - can use GHX MiShare to make educated business decisions, improving company-wide performance.

'MiShare gives Alfa Wassermann the ability to better understand the markets that we serve and make informed business decisions,' said Scott Jacobovitz, director of marketing, analysis and communication, Alfa Wassermann Diagnostic Technologies. 'The portal is easy to navigate and allows us the ability to manipulate the data to best meet our needs. By viewing the data at the three-digit zip code level, we can monitor our competitors in the marketplace and evaluate our own product performance to maximise our market research, sales, and marketing efforts.'

'As healthcare manufacturers become increasingly aware of the importance of business intelligence to the success and growth of their companies, they are seeking out new solutions that enable them to deliver actionable information across the entire enterprise,' said David Hatch, research director, business intelligence, Aberdeen Group. 'GHX MiShare meets this need by providing a customisable platform through which manufacturers can deliver timely market intelligence data to individuals when, where and how they need it. GHX delivers a unique solution that allows manufacturers to gain critical insight from data about industry activity, trends and performance.'

GHX MiShare features:

- A user-defined start page that provides a high-level dashboard to market conditions, trends and company performance;

- Customisable Key Performance Indicators (KPI) targeting an organization's specific needs;

- Grids and charts for an in-depth view at the national, state and three-digit zip code level across all manufacturers, SKUs and provider types;

- User-friendly, comprehensive graphing and charting tools that can be exported to Microsoft Excel

- Graphical mapping displays that offer quick visual representation of KPIs, enabling manufacturers to quickly identify problem areas.

With information provided by 23 of the nation's leading distributors, GHX Market Intelligence tracks and reports on over $30 billion of distributed sales for medical-surgical and clinical laboratory supplies and devices. It is the only comprehensive source for accurate, detailed and timely acute and alternate site market data, with geographically relevant and competitive market share, size and average selling price reporting down to the three-digit zip code level.

'This is a challenging time for growth in the medical-surgical industry as manufacturers face increased competition for market share,' said Ed McCauley, general manager, GHX Business Intelligence. 'In order to retain existing business and drive new growth, medical-surgical manufacturers need immediate access to up-to-date and usable market data on which to base their decisions.'

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