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Lea Surgery text messaging campaign achieves 76 percent response rate for blood pressure testing

IPLATO : 20 August, 2008  (Company News)
A text messaging campaign carried out by the Lea Surgery in City and Hackney tPCT which called hypertensive patients in for periodic blood pressure reading has achieved response rates of 76 percent.
From searches made on their GP system, the surgery sent out a group text message to selected patients inviting them to call the surgery to make an appointment. Within three weeks of sending the text invitation, 149 out of 197 patients had had their blood pressure checked. These results have highlighted just how effective iPLATO Patient Care Messaging can be for health promotion campaigns.

Having high blood pressure is one of several 'risk factors' that can increase your chance of developing heart disease, stroke and other serious conditions. Treatment includes a change in lifestyle risk factors where these can be improved - losing weight if you are overweight, regular physical activity, a healthy diet, cutting back if you drink a lot of alcohol, stopping smoking, and a low salt intake. If needed, medication can lower blood pressure. Periodic monitoring of patients blood pressure is essential for supporting them reducing the risk for serious complications and conditions.

Dr Goel, GP at the Lea Surgery said: “Getting hold of the right patients for periodic reviews at the right time is often cumbersome. The system makes it a lot easier.’’

Jonathan Mason, head of prescribing and pharmacy at City and Hackney tPCT, said, ’The recent use of the iPLATO system by the Lea Surgery to support their hypertension campaign is another good example of the healthcare initiatives that are currently being positively supported by iPLATO Patient Care Messaging within City and Hackney tPCT. As the majority of City and Hackney GP surgeries now have the iPLATO capability, we look forward to more success stories to come.’’

Funded centrally by the tPCT, the service has been adopted by 41 of City and Hackney tPCT’s GP surgeries and is being used to address important Public Health concerns such as Smoking, Flu, Childhood Immunisations, Breast Screening and Obesity.
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