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News

Liverpool Primary Care Trust has launched new mental health campaign

Liverpool Primary Care Trust : 10 October, 2007  (New Product)
To mark is World Mental Health Day Liverpool Primary Care Trust and Liverpool City Council are launching a brand new campaign, Mental Health Matters.
The campaign will follow on from the success of SmokeFree Liverpool and Liverpool Active City and will aim to raise awareness as well as trying to remove some of the stigma around mental health.

The campaign will also try to establish Liverpool as a standard bearer for mental health and well-being.

Dr Paula Grey, joint director of public health for Liverpool PCT and Liverpool City Council said: 'We are looking to our communities and our partner organisations over the next year to join with us in understanding how to improve our mental health and well-being in this city.

'We need to be clear and purposeful about how we can support people's mental well-being in the home and in our communities, in our schools, our health centres and hospitals, our workplaces and in the places we use for our leisure. After all, 2008 is our year as the Capital of Culture.''

Liverpool PCT will be working to develop Local Area Agreements and develop partner initiatives that will target city-wide action to support healthier communities. At a neighbourhood level, particularly in those areas experiencing the worst health, action will focus on supporting vulnerable groups.

Liverpool Culture Company has been the first organisation to pilot a newly developed tool that can helps organisations and community groups to clarify how to build mental well-being into the work culture and how this will have positive benefits for employees, clients or stakeholders.

Julie Hanna, creative health and well-being manager for Liverpool Culture Company said: 'The Mental Well-Being Impact Assessment Toolkit provided us, for the first time, with the means to really be clear about the potential impact on well-being of the programmes we have developed. It's been a huge step forward.'

There is also a strong commitment to this work from Liverpool City Council.

Samih Kalakeche, director integrated adult health & social care commissioning for Liverpool City Council and Liverpool PCT added: 'We need to celebrate all that makes a difference to our mental well-being. For too long this area has been seen as a 'soft' area of health development. We want to be clear about what works, what doesn't work and what we need to do more of. We need to make best use of the resources we have for the people who live and work here.'
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