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London pharmacies plan to launch smoking cessation text messaging service

IPLATO : 31 July, 2008  (Company News)
Pharmacies in London plan to launch a text messaging service to validate smoking status and invite ‘quitters’ for smoking cessation services in addition to using the system for ‘follow-up’ over the next year.
The adoption of the Patient Care Messaging service, provided by iPLATO, has been driven by the successful use of the system for similar campaigns in GP surgeries across 34 PCTs.

The pharmacies using iPLATO’s Patient Care Messaging for Pharmacies service, will receive support via best practice techniques for launching the text messaging service, enabling them to fulfil their growing role in Public Health.

A representative from one of the pharmacies said, “We are excited about the opportunity to improve engagement with our patients through innovative technology. For any broad patient communication solution we are always concerned with privacy and data protection.

The PCT has developed guidelines to ensure Patient safety that we adhere to. According to these guidelines, patients can opt out of the service at any time by simply telling their pharmacist or any staff. We would encourage all customers to hand in their mobile number so that we can reach them with this new service.”

“We are delighted to support pharmacies delivering public health services” said Tobias Alpsten, managing director for iPLATO. “Through our technology and knowledge we can let pharmacies benefit from our experience of overseeing dozens of mobile smoking cessation campaigns. This will enable them to better serve their communities and improve their businesses. In the first stage we aim to enable targeted smoking cessation campaigns. In the future, we expect to grow the platform to automated services such as repeat prescription and medication reminders. We hope to create revenue share based partnerships with pharmacy management systems to achieve this goal.”
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