Free Newsletter
Register for our Free Newsletters
Newsletter
Zones
Analysis, Inspection and Laboratory
LeftNav
Assisted/Independent Living
LeftNav
Clinical and Nursing Equipment
LeftNav
Design and Manufacture of Medical Equipment
LeftNav
Diagnostics Equipment, Monitoring and Test
LeftNav
Education, Training and Professional Services
LeftNav
Health Education and Patient Management
LeftNav
Health Estates Management
LeftNav
Healthcare Support and Information Services
LeftNav
Hygiene and Infection Control
LeftNav
IT and Communications in Healthcare
LeftNav
Materials
LeftNav
Medical Device Technology
LeftNav
Research and Development
LeftNav
Safety and Security
LeftNav
View All
Other Carouselweb publications
Carousel Web
Defense File
New Materials
Pro Health Zone
Pro Health Zone
Pro Security Zone
Web Lec
Pro Engineering Zone
 
 
News

Manhattan Research unveils new strategic research and advisory service

Manhattan Research : 16 January, 2008  (New Product)
Manhattan Research has introduced the company’s new Taking the Pulse Europe strategic research and advisory service to health and pharmaceutical marketers and site operators to enable the examination of strategic technology, media, channel, and promotional mix trends as well as to benchmark their performance vis-a-vis industry competitors.
'Taking the Pulse Europe offers us a strategic view of the role of technology adoption among physicians in Western Europe,' said E Timothy Thieme, head of global eMarketing at F Hoffmann-La Roche. 'This research is key as we formulate our plans to reach our audiences to deliver our messages in an efficient and impactful way.'

Taking the Pulse Europe is a syndicated multi-client study and advisory service focused on key research topics and trends impacting the European physician marketplace. The study was fielded in Q4 2007 among 1,000 European practicing physicians from the UK, Germany, Spain, Italy and France. The survey instrument was presented in the native language of each individual country.

Taking the Pulse Europe provides strategic planners and marketers with data and insight, such as:

- Interest in Web 2.0 technologies for health and pharmaceutical information

- Overall media consumption and traditional versus new media

- Use and impact of sales representatives for clinical and pharmaceutical information

- Internet access frequency, types, and activities online

- Technology adoption like MP3/iPod, PDA, SMS messaging and smartphones

- Advanced online activities such as online video, blogs, podcasting and wikis

- Search engine reliance and frequency

- Interest in health email newsletters, chat groups, and disease management tools.

Bookmark and Share
 
Home I Editor's Blog I News by Zone I News by Date I News by Category I Special Reports I Directory I Events I Advertise I Submit Your News I About Us I Guides
 
   © 2012 ProHealthServiceZone.com
Netgains Logo