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Manhattan Research unveils new strategic research and advisory service

Manhattan Research : 16 January, 2008  (New Product)
Manhattan Research has introduced the company’s new Taking the Pulse Europe strategic research and advisory service to health and pharmaceutical marketers and site operators to enable the examination of strategic technology, media, channel, and promotional mix trends as well as to benchmark their performance vis-a-vis industry competitors.
'Taking the Pulse Europe offers us a strategic view of the role of technology adoption among physicians in Western Europe,' said E Timothy Thieme, head of global eMarketing at F Hoffmann-La Roche. 'This research is key as we formulate our plans to reach our audiences to deliver our messages in an efficient and impactful way.'

Taking the Pulse Europe is a syndicated multi-client study and advisory service focused on key research topics and trends impacting the European physician marketplace. The study was fielded in Q4 2007 among 1,000 European practicing physicians from the UK, Germany, Spain, Italy and France. The survey instrument was presented in the native language of each individual country.

Taking the Pulse Europe provides strategic planners and marketers with data and insight, such as:

- Interest in Web 2.0 technologies for health and pharmaceutical information

- Overall media consumption and traditional versus new media

- Use and impact of sales representatives for clinical and pharmaceutical information

- Internet access frequency, types, and activities online

- Technology adoption like MP3/iPod, PDA, SMS messaging and smartphones

- Advanced online activities such as online video, blogs, podcasting and wikis

- Search engine reliance and frequency

- Interest in health email newsletters, chat groups, and disease management tools.

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