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Mediware acquires Integrated Marketing Solutions to enhance blood supply management crendentials

Mediware Information Systems : 31 October, 2007  (New Product)
Mediware Information Systems has completed the acquisition of substantially all of the assets of Integrated Marketing Solutions (IMS).
IMS is a provider of software products and services that enable blood and plasma donation centres to improve donor relationship management with powerful web based tools. Mediware’s purchase agreement includes a cash payment of approximately $5.2 million with an additional earn out opportunity based on operational performance.

“We are very excited to have this transaction complete,” said Kelly Mann, Mediware’s president and chief executive officer. “IMS has an exceptional reputation within the industry - one that is built from its experienced staff, powerful technology and responsive customer care.”

Mann continued, “The addition of IMS enhances Mediware’s vision for ClosedLoop management of the blood supply and enables our mutual clients with increased capabilities. It also provides our clients and investors a clear indication that our strategy is to invest in our capabilities and deliver growth.”

The IMS software and services address the competitive nature of the blood supply market by enabling blood and plasma collection facilities with automated and online software to better manage relationships with donors, staff and hospitals.

“The IMS products create a logical interface with our existing technology,” said Mann. “The integration of IMS’s relationship portals, with the clinical management capabilities provided in LifeTrak, will provide end-to-end donor centre support and a ClosedLoop environment that streamlines donor centre efficiency.”

The IMS product line includes the following products that can be licensed individually on a contract basis:

- RecruitAssist: personalized online environment allowing blood centres to manage their recruitment efforts and donors to view drive schedules, schedule appointments, and review their donation histories.

- CallAssist: tele-recruiting and Donor Relationship Management (DRM) product that enables telerecruiting staff with all relevant donor information including contact data, donation histories, loyalty programme status, mobile drive data and web activity.

- OrderAssist: online supply and inventory manager that electronically processes orders and tracks delivery status for blood centres and hospitals.

- QualityAssist: an online customer service environment facilitating interaction and communication between donors and blood centre staff.

- CoordinatorAssist: loyalty-driven online software to help blood drive coordinators plan and manage events at their companies or for their organizations.

- DriveAssist: online automated systems to help schedule, promote and manage mobile blood drives.

- SalesAssist: online sales force automation software to manage sales activities, increase sales effectiveness and monitor business performance.

Mediware has long been a leader in the clinical systems supporting donor centres and the company’s LifeTrak product supports more than 65 facilities. LifeTrak, which includes LifeTrak Donor, LifeTrak Lab and LifeTrak Distribution, is 510(k) cleared as a medical device.
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