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Paralympic sports aids exhibition wins award

Otto Bock Healthcare : 01 October, 2013  (Company News)
The Science Museum and Ottobock have won joint accolades for a 2012 Olympic Games exhibition of prosthetics and special equipment for Paralympic athletes
Paralympic sports aids exhibition wins award

Ottobock and the Science Museum have collaboratively received two silver and two highly-commended awards for best charity collaboration, best collaborative approach, best combined partnership and best activity relating to the London 2012 Olympics categories at the Corporate Engagement Awards. The winners were announced at a gala dinner at Hotel Russell in London on 26th September 2013.

The awards were received for Ottobock and the Science Museum’s partnership during the museum’s Summer of Sport exhibition. The show ran from April to November 2012, at a time when the topic was of great interest to a global audience due to The London 2012 Paralympic Games. The partnership aimed to find out how science and technology contributes to performance at sporting events and inspired visitors to think differently about science, disability and how the two meet in sport.

The award coincides with Ottobock’s 25th anniversary as a Partner to the Paralympics Games, and as the company prepares to provide technical service and educational programmes in Russia for the Sochi 2014 Paralympic Games. The Summer of Sport exhibition included various events including live science experiments, debates and exhibitions. Ottobock collaborated with the Science Museum on the following pieces:

* Technology Topic Zone within the interactive ‘Antenna’ gallery - Prosthetic legs were displayed and demonstrated whilst an interactive screen displayed interviews with various people including Paralympians and prosthetists

* A three day live and immersive event in the Antenna gallery - Visitors were able to touch and try the equipment used by Paralympic athletes and speak to the technicians who provide the technical service at the Paralympic Games

* An interactive ‘Learning’ activity - Visitors were taught how carbon fibre is used to make running blades and recreated the process with papier-mâché. This activity was created to be used by schools as well as the Science Museum

* A private three day interactive exhibition - Showcasing Ottobock technology and its Paralympic role to key stakeholders including government, the national and international sport community and media.

Over seven months, Summer of Sport reached a total audience of nearly two million people. This included 1.2 million people visiting the Topic zones in the Antenna Gallery; 3755 people visiting a mock Technical Service workshop set up in the Museum for three days; and 240 people participating in the learning activity to build their own running blade.

“We are delighted to have received awards for best charity collaboration, best collaborative approach, best combined partnership and best activity relating to the London 2012 Olympics categories at the Corporate Engagement Awards this year, as part of our Summer of Sport collaboration with the Science Museum,” states Phil Yates, Managing Director at Ottobock UK. “As a worldwide partner of the International Paralympic Committee we are committed to growing the movement worldwide through technology and athlete support, as well as by raising public awareness. Partnering with the Science Museum provided us with the perfect environment to engage audiences in the science and technology of Paralympic sport.”

“The partnership between Ottobock and the Science Museum was a perfect synergy of science and sport, a topic which was of great interest globally in 2012. The shared values and expertise in science education created a natural collaboration,” commented Caroline Reid, Acting Head of Corporate Relationships at the Science Museum. “We are very pleased to receive the awards and believe they symbolise the hard work and dedication that went into creating an engaging and educational exhibition.”

The Corporate Engagement Awards are currently in their third year of celebrating the best of partnerships, sponsorships and corporate social responsibility. They recognise and honour the achievements of companies and agencies that have successfully worked with charities, arts organisations, NGOs and not-for-profits in order to promote their corporate brand.

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