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Philips and Cardiac Risk in the Young launch Heart Screening Partnership

Philips Medical Systems : 20 June, 2007  (New Product)
Philips and Cardiac Risk in the Young have committed to raise heart awareness by launching the Heart Screening Partnership to help families understand the simple steps involved.
Heart disease is not just a problem associated with old age. Heart disease kills up to eight young people every week in the UK. By providing easy access to heart screening and professional support, it can significantly help to reduce the number of avoidable deaths.

David Walliams, TV personality and Patron of Cardiac Risk in the Young (CRY) will be supporting the launch of the partnership by appearing in a short film designed to show young people that the screening process is not a scary one.

A star of the Little Britain TV programme, Walliams said, 'The screening process is so easy, it tickles a little, and it's funny seeing inside your heart, but it is not invasive and the doctors are very good at what they are doing, so people should not be scared'.

He continued, 'The tragedy is that the deaths of so many young people from cardiac arrhythmia are preventable'.

'The support CRY has from Philips will help us raise awareness and get more young people into the screening centres'.

CRY was founded in May 1995 to raise awareness of - Sudden Arrhythmia Death Syndrome (SADS).

As well as campaigning and lobbying, CRY also provide a subsidised cardiac screening programme for young people (35 and under) and provide counselling support to bereaved families and individuals who may be diagnosed.

'Screening needs to be extended to many more young people', says Professor Greg Whyte, CRY chairman and former chairman of the British Olympic Associations Athletes' Commission.

'Everyone is potentially at risk and the only accurate means of diagnosis is through an ECG test'.

The sooner a patient is diagnosed; the quicker support can be offered to help manage any situation.

Philips and CRY are working together to help more families.

Philips are donating advanced medical equipment that will enable CRY to gain greater research results with their screenings whilst reaching more young people than ever before.

The most simple and effective way to diagnose most cardiac abnormalities is having ECG (electrocardiogram) and ECHO (Echocardiogram) tests.

Philips supplies some of the worlds most advanced cutting edge hospital technology, by providing doctors with smart solutions to complex problems.

'We are honoured to be supporting such an amazing charity', says John Atwill, managing director, Philips Medical Systems.

'With our breakthrough imaging technology, we are committed to helping supply screening support for the doctors and specialists working with the young people and their families in the CRY programme'.

'We are proud of the human benefit that the Philips technology can bring, that is the real showcase of simplicity'.
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