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News

Schurter signs up Rutronik to distribute entire component range

Schurter : 13 December, 2007  (New Product)
Schurter and Rutronik Elektronische Bauelemente, the third largest European distributor of electronic components, have signed a new franchise agreement that will see Rutronik distribute the entire Schurter product range with immediate effect.

In concluding the distribution agreement, Schurter is strengthening its sales network in the Central and Eastern European area with a strategically important partner, and at the same time underlining its significant market position in the area of electromechanical components.

'This agreement sees the fulfillment of a long established goal for us. It clarifies our efforts to promote distribution as an important sales channel for us. We are delighted to have found in Rutronik a partner that will open up many new opportunities for us in this significant market,' said Hans-Rudolf Schurter, chairman of the Board of Directors of Schurter. 'As manufacturer of high-quality products, with production plants in Europe and Asia, we are convinced that our products will in this way consolidate and extend our market position.'

Joerg Ciper, marketing director electromechanical components at Rutronik, also sees opportunities for both companies in this cooperative venture. He said: 'Schurter is a well-known manufacturer of electromechanical components, which supplements our existing range perfectly. With the franchise agreement that has now been signed, Rutronik will, as the leading broadline distributor in Europe, sell all the articles from Schurter, and also offer the manufacturer access to industrial customers. The synergies resulting from our cooperation will permit both parties to the agreement to react even more flexibility than before to market needs and developments.'
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