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Sorin and Japan Lifeline agree to partnership pact

Sorin : 28 June, 2007  (New Product)
Sorin and Japan Lifeline have signed a ten year partnership agreement that will see JLL distribute Sorin's cardiac rhythm management (CRM) devices throughout Japan.
Japan Lifeline is a leading distributor of medical devices based in Tokyo.
The agreement is expected to boost significantly Sorin's market share in that country.

Thanks to the agreement, over two hundred field representatives, coming both from JLL and Sorin's Japanese subsidiary, will distribute Sorin's CRM devices that use the world's latest, innovative technologies.

The united sales force - that will be employed by JLL - will secure greater penetration in this growing, sophisticated medical technologies market.
In 2006, Japan posted over 50,000 pacemaker and more than 3,500 defibrillator implants for a total value in excess of Euros 360 million .

JLL already distributes the Sorin Group's Carbomedics brand heart valves in Japan.

The new partnership agreement will become effective on 1 September 2007.
The partnership comes at a time when Sorin has just received approval for its family of Ovatio ICD devices in Japan.

Ovatio is the world's smallest implantable defibrillator and has already had great success in Europe and the USA.

Its outstanding performance is expected to be replicated also in Japan.
'We are certain that JLL is the perfect partner to help us in growing market share in Japan', said Andre-Michel Ballester, president of Sorin's Cardiac Rhythm Management Business Unit.

'Our innovative product line and JLL's wide reaching distribution network are the perfect combination for success in this market'.

'Our new partnership will provide significant benefits for both parties as well as for our customers and patients'.

'With over 25 years of experience, JLL has provided the newest and best medical devices to our client base', said Keisuke Suzuki, CEO of Japan Lifeline.
'With the addition of Sorin Group's CRM products and technology, JLL is confident we will continue to provide increased value to the patients and medical facilities we serve'.

'We believe that our professional sales force and expanded product line will enhance the presence of both companies in the Japanese market'.

'Our employees look forward to the increased opportunities that the addition of the Sorin Group's products line will bring'.
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