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Sterilin selects The Scott Partnership to manage brand communications
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The Scott Partnership
: 17 July, 2008 (Company News) |
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Sterilin, a company specialising in single use laboratory plastics for life sciences applications, has appointed independent consultancy The Scott Partnership to manage the company’s new PR campaign. |
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The Scott Partnership specialises in business-to-business PR communications for the technology, scientific and retail industries.
Formerly part of Barloworld Scientific, Sterilin is a newly formed independent business offering a wide range of products for the pharmaceutical, clinical and healthcare, food, forensics and industrial packaging industries. The Sterilin brand has been setting world standards for quality, reliability and user safety for more than 40 years, and the newly-established business will continue to offer the high-quality products and service.
Sterilin has selected The Scott Partnership to run its PR campaign due to the agency's experience of successfully launching new businesses and promoting established brands. The Sterilin PR campaign will be focused towards the healthcare, clinical and pharmaceutical sectors across Europe. Sterilin will benefit from The Scott Partnership's extensive experience of delivering technical PR campaigns in the life sciences market and its commitment to producing measurable results.
'We are delighted to launch Sterilin into the market,' commented Rachel Adams, marketing manager, Sterilin. 'The Scott Partnership is the only PR agency we spoke with and is ideally placed to deliver this new campaign.'
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