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US craniomaxillofacial device market to grow to USD538m by 2017

Millennium Research Group : 18 December, 2012  (Company News)
Medical technology market intelligence company, Millennium Research Group (MRG), forecasts a growing United States population will lead to growth in procedures using craniomaxillofacial (CMF) devices.

Adoption of premium-priced internal, resorbable and custom products within these procedures will drive average selling prices higher, also increasing market growth.

The market will reach a total value of $538 million by 2017.

The plate and screw fixation device segment is the largest, accounting for more than 75 percent of the overall market. Premium-priced devices in this segment, such as titanium mesh, low-profile and resorbable plates are seeing increasing uptake, despite their higher prices, because they offer advantages over standard products. Malleable titanium mesh, for example, allows for semi-rigid fixation and improves bone healing compared to rigid fixation, while low-profile models are less visible beneath the skin and resorbable plates eliminate the need for an additional procedure to remove the device.

"There are a number of premium devices on the market showing steady penetration," said MRG Analyst Brady Baker. "Popular resorbables include Biomet's LactoSorb product line, KLS Martin's SonicWeldRx, and Aesculap's CranioFix absorbable cranial flap clamps. Stryker, meanwhile, performs strongly with its Leibinger series of CMF fixation products, which include low-profile and malleable mesh plating systems."

Custom devices, created with the aid of computer imaging techniques, are also making inroads into both the plate and screw fixation and temporomandibular joint (TMJ) replacement segments, despite the higher turnaround time required by the design and fabrication of the devices. The precise fit of these products to patient anatomy improves postoperative strength, even when there is little bone matter. Custom products, especially within the plate and screw fixation segment, sell for significantly higher prices than their stock counterparts and are an attractive market opportunity.

Synthes, which was acquired by Johnson and Johnson in June 2012, continued to perform strongly in the US CMF market in 2012 with a broad product portfolio spanning fixation, bone graft substitute, cranial flap and distraction product segments. Top competitors in the overall craniomaxillofacial device market in the US also include Stryker, Biomet and DePuy.

Millennium Research Group's US Markets for Craniomaxillofacial Devices 2013 report includes unit, average selling price and revenue information, along with market drivers and limiters and competitive landscape for CMF plate and screw fixation devices, CMF bone graft substitutes, cranial flap fixation devices, CMF distraction devices and TMJ replacement devices in the United States.

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